Neelofar Aleem's Bio

I am passionate about innovation, networking with people and explore new opportunities.
Driven by new ideas, I appreciate diversity and learn to adapt. I work to connect, train and develop entrepreneurs. I can relate well with people at all levels and has the flexibility of working well as part of a team or individually in a fast paced environment.

Areas of Expertise:

Research in Digital Entrepreneurship

Creating Liaisons Internationally

Marketing & Brand Management

Sustainable Technological Innovation

Fashion Merchandising

The writer 'Neelofar Aleem' is currently based at HINCKS Centre of Entrepreneurship Excellence, Department of Management and Enterprise CIT, Munster Technological University, Cork, Ireland. Neelofar Aleem is also the founder and director of AIM Concerns private limited company and dream to make the company 'One Stop Entrepreneurial Platform' for training, marketing, collaborating and growing entrepreneurs. Neelofar Aleem's research focuses on making an international entrepreneurial consortium to connect entrepreneurs digitally from around the globe.

Thursday, May 31, 2012

Working Marketers (from HBR)

A study of Harvard Business Review:

 All I'm Askin' Is for a Little Respect

 Marketers get no respect, writes Ivey Business School professor Niraj Dawar on INSEAD's blog."The CEO wonders how you spend your time, the CFO wonders how you spend the company’s money, the sales folks think you’re too conceptual, too abstract, and not sufficiently focused on the immediate business, and the production and supply chain guys just think you’re full of hot air." 

to read full article Please Check the link below

http://blogs.hbr.org/morning-advantage/2012/05/morning-advantage-did-rodney-d.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+harvardbusiness+%28HBR.org%29
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